Xhulia Frroku

Co-led the development and adoption of a multi-product design system, encompassing ~80 components, tokens, and UX patterns, across 4 product pods (Angular web/Flutter mobile), achieving a 4.4/5 developer rating for speed and efficiency.

Spearheaded UX design for critical group-wide SSO, administration, and permission flows, impacting over 10 interconnected products and enhancing enterprise security and access management.

Drove UX direction within a product trio, collaborating with Product Owners and Tech Leads to define and deliver maintenance operations, work order, and asset workflows from discovery to handoff.

Significantly expanded design research capabilities by implementing usability tests, surveys, SUS/NPS baselines, discovery calls, and customer interviews, informing data-driven design decisions.

Led end-to-end 0-1 product design for a B2B/B2C SaaS MVP (Cyberdart), directly contributing to the successful closure of the initial investment round.

Executed a comprehensive platform redesign across ~200 screens for Cyberdart, optimizing onboarding, compliance, and critical workflows for diverse user groups (companies, hackers, triagers, admins).

Implemented self-serve onboarding and streamlined hacker identity verification for Cyberdart, significantly reducing early friction and manual setup processes.

Strategically reframed a marketplace product (Easy Drink) from a waste reduction concept to a compelling foot-traffic value proposition for merchants, driving market adoption and engagement.

Redesigned merchant/customer onboarding and redemption flows for Easy Drink, reducing friction for bar staff and minimizing reliance on founders for operational tasks.

Developed a new visual identity and redesigned the app UI for Easy Drink, enhancing friendliness, energy, and perceived credibility to attract and retain users.

Transformed Tally's no-code website builder from static templates into a reusable block-based editor, demonstrably reducing one-off design and development efforts for agency clients.

Spearheaded the design and visual identity development for a diverse portfolio of digital products, including dashboards, mobile applications, and e-commerce platforms for agency clients.

Managed end-to-end design processes for multiple client projects, ensuring alignment with brand guidelines and delivering user-centric solutions that met specific business objectives.

Collaborated closely with development teams to ensure seamless implementation of designs, maintaining visual integrity and functionality across various digital interfaces.